Joe, the brand manager for Mega brands Surf laundry detergent asks his ad agency ABC-XYZ for information on how well the proposed advertisement scored against average campaigns of its type. Joe is asking for

Question

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Joe is asking for normative test scores, which compare the performance of the proposed advertisement against similar campaigns in the industry. Normative scores give a sense of how well the proposed advertisement is likely to perform relative to its competitors.

Joe, the Brand Manager for Mega Brands Surf Laundry Detergent