The term for the number of occasions in which a user interacts with a site during a given period is:

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Visits refers to the number of occasions a user interacts with a site during a given period. Hits refer to the number of requests made to the server for any file, including images and scripts. Click-throughs refer to the number of times a user clicks on a link to go to another page or site, and page views refer to the number of times a specific page on a site is viewed.

The Term for the Number of Occasions in Which a User