Technological innovation in marketing has direct effects on the efficiency of business. Which of the following statements is true?
A) Technological innovation has complicated the production process, so products take longer to produce.
B) Technological innovation has increased demand, therefore products cost more to distribute.
C) Technological innovation allows for customization in order to meet diverse customer needs.
D) Technological innovation causes higher prices because of the distance that raw materials have to travel.

Question

Quizplus · Accepted Answer

Technological innovation allows for customization in order to meet diverse customer needs. This directly affects the efficiency of business by satisfying customers' needs and increasing the likelihood of repeat business. Options A, B, and D are incorrect as they do not accurately reflect the impact of technological innovation on business efficiency.

Technological Innovation in Marketing Has Direct Effects on the Efficiency