What are the elements of the marketing mix?
A) Money, methodology, mechanics, and message
B) Fortune, forecast, future, and fashion
C) Product, price, place, and promotion
D) Money, fortune, price, and cost

Question

Quizplus · Accepted Answer

The elements of the marketing mix are product, price, place, and promotion. These are the four Ps of marketing, which represent the key components that a company can use to influence consumer behavior and achieve its marketing objectives. Product refers to the goods or services offered by the company. Price refers to the amount charged for the product. Place refers to the distribution channels used to deliver the product to the customer. Promotion refers to the activities used to communicate the benefits of the product to the target market.

What Are the Elements of the Marketing Mix