The concept of ethnocentrism predicts what beliefs consumers will have based on a predisposed set of criteria which scientists have proven are universal in all cultures.

Question

Quizplus · Accepted Answer

The concept of ethnocentrism does not predict what beliefs consumers will have based on a predisposed set of criteria which scientists have proven are universal in all cultures. Ethnocentrism refers to the tendency for people to view their own culture as superior to others, and to judge other cultures based on their own cultural norms and values. It is not based on universal criteria, but rather on cultural biases and assumptions.

The Concept of Ethnocentrism Predicts What Beliefs Consumers Will Have