The assessment of a foreign market environment should start with:

Question

Quizplus · Accepted Answer

Evaluating economic variables such as market size and nature provides a foundation for understanding the potential demand and competition in a foreign market. It allows businesses to assess their resources and capabilities to enter the market successfully. The other options, such as currency fluctuation and seasonal expenditures, are important considerations but should come after a deeper understanding of the market's economic variables. Expert testimony may also be useful, but it should not be the starting point for an assessment of a foreign market environment.

The Assessment of a Foreign Market Environment Should Start With