Which continent is the poorest and owes the rest of the world $375 billion, yet may also provide the biggest potential market opportunity for marketers in the twenty-first century?

Question

Quizplus · Accepted Answer

Africa is the poorest continent and owes the rest of the world $375 billion. Despite this, it has the potential to provide the biggest market opportunity for marketers in the twenty-first century due to its large and growing population, increasing urbanization, and growing middle class.

Which Continent Is the Poorest and Owes the Rest of the World