For international marketers, the marketing term PQLI is an acronym for:

Question

Quizplus · Accepted Answer

PQLI stands for Physical Quality of Life Index, which is a marketing term used by international marketers to assess the quality of life of people in different countries. It takes into account three main factors - basic literacy rate, infant mortality, and life expectancy at age one. This helps marketers to identify potential markets that are likely to have a higher demand for their products/services. Option A and B are incorrect as they do not relate to the marketing term PQLI. Option D is also incorrect as it does not capture the essence of what PQLI is used for in international marketing.

For International Marketers, the Marketing Term PQLI Is an Acronym