Leading companies, by their very actions, drive the globalization process.
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Q3: Cross-subsidization is the use of resources accumulated
Q7: Segmentation is the standardization of benefits and
Q8: NIH is an acronym for Not-Invented-Here syndrome.
Q11: Many industries have become global industries. Which
Q13: Two of the most powerful globalization drivers
Q14: Mininationals are consortiums of companies (like Chambers
Q15: In pursuing cost leadership, the global marketer
Q16: Global marketing can be seen as a
Q16: Strategic Business Units represent groupings based on
Q17: Institutionalization reflects a business orientation based on
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