When a marketer decides to focus its resources on a smaller number of markets as opposed to a broad number of markets, this is known as:

Name: When a marketer decides to focus its resources on a smaller number of markets as opposed to a broad number of markets, this is known as:
Brand: Quizplus
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Question

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Concentration refers to the strategy of focusing on a smaller number of markets or target audiences rather than trying to reach a broad range of markets.

When a Marketer Decides to Focus Its Resources on a Smaller