The _______________ approach seeks uniformity, especially in elements that are strategic in nature, but also takes care to localize necessary tactical elements.

Question

Quizplus · Accepted Answer

The term "glocalization" refers to the approach of seeking uniformity in strategic elements while allowing necessary tactical elements to be localized. This approach allows for cost-saving measures while maintaining consistency in branding and messaging overall. Options A, B, and D are not relevant to the given explanation.

The _______________ Approach Seeks Uniformity, Especially in Elements That Are