Which of the following does not describe a policy to help diffuse the emergence of the NIH syndrome?
A) Ensure that local managers participate in the development of marketing strategies.
B) Dictate to the local markets the philosophy of the global headquarters.
C) Encourage local managers to generate ideas for possible global use.
D) Maintain a product portfolio that includes locals as well as regional and global brands.
Correct Answer:
Verified
Q38: Which of the following is not one
Q39: For what does the acronym SBU stand?
A)
Q40: Which of the following are the two
Q41: Coca-Cola, one of the most successful international
Q42: Which of the following statements is true
Q44: Finish this statement: Without local commitment, no
Q45: In truly global companies, very little decision
Q46: Why are global marketers interested in the
Q47: NIH syndrome is about:
A) the concepts of
Q48: The successful global marketers of the new
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