What is one recognized way in which some firms make entry into the international market?
A) Buying the country
B) Establishing strong a domestic presence
C) Giving employees additional benefits
D) Licensing

Question

Quizplus · Accepted Answer

Licensing is one recognized way in which some firms make entry into the international market. This involves giving permission to another company in a foreign market to use the licensor's intellectual property, such as trademark, patent, or copyright. By licensing, the licensor can leverage the skills, knowledge, experience, and resources of the licensee in the foreign market, avoid some of the risks and costs associated with direct investment, and earn revenue from royalties or fees. However, the licensor may lose some control over the quality, distribution, and marketing of its products or services, and may face legal or cultural differences in the foreign market.

What Is One Recognized Way in Which Some Firms Make