Those firms that decide to enter a foreign market intuitively know what customers want and why they want it and do not need to check these assumptions through research.

Question

Quizplus · Accepted Answer

It is not safe to rely on intuition alone when entering a foreign market. The cultural, economic and social nuances may be different from the company's home market, and failure to conduct thorough research can lead to costly mistakes. It is crucial to validate assumptions and gather relevant insights to inform business decisions.

Those Firms That Decide to Enter a Foreign Market Intuitively