Because of standardization, marketers do not need to know about local market characteristics because the marketing is standardized as well.

Question

Quizplus · Accepted Answer

Standardization does not mean that marketers can completely ignore local market characteristics. Even with standardized marketing, it is still important to understand cultural nuances, language differences, and other factors that could impact how the marketing message is received in different regions. Local adaptations may also be necessary to address specific needs or preferences within different markets.

Because of Standardization, Marketers Do Not Need to Know About