When the core product is relatively or highly similar between competitors, marketers highlight what type of features to achieve differentiation?
A) Augmented.
B) Polite.
C) Innate
D) Planned

Question

Quizplus · Accepted Answer

When the core product is similar between competitors, marketers typically focus on the augmented features to differentiate their product or service. Augmented features are additional features and benefits beyond the basic functionality of the product that add value and enhance the customer experience. By highlighting these features, marketers can differentiate their offering and create a unique selling proposition compared to other competitors in the market.

When the Core Product Is Relatively or Highly Similar Between