Which of the following is not a general price-setting strategy in international marketing?
A) Base plus cost margin
B) Standard worldwide price
C) Dual pricing
D) Market-differentiated pricing

Question

Quizplus · Accepted Answer

Base plus cost margin is not a recognized general price-setting strategy in international marketing. The other options are established strategies used to set prices in different international markets.

Which of the Following Is Not a General Price-Setting Strategy