Identify the term defined as direct inducements that provide extra product value or incentive to the sales force, intermediaries or ultimate consumers.

Question

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Sales promotion is defined as direct inducements that provide extra product value or incentive to the sales force, intermediaries or ultimate consumers. Press agentry refers to the use of publicity and propaganda to generate media coverage and create a positive image for a company or product. A media kit is a package of promotional materials that is provided to members of the media to help them understand and promote a company or product. Post production refers to the stage in the filmmaking process that takes place after shooting is completed, where editing, sound design, and visual effects are added to create a final product.

Identify the Term Defined as Direct Inducements That Provide Extra