When companies in globalized markets introduce customers to price tiers, they are essentially:

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Introducing price tiers allows companies to hook customers with lower-priced options and then encourage them to trade up as their income grows. This strategy also allows companies to differentiate their products on price and format their pricing structures to be universally transacted. Selling products below acceptable profit margins would not be a sustainable strategy for companies operating in global markets.

When Companies in Globalized Markets Introduce Customers to Price Tiers