These companies, organizations, or individuals who are ahead of trends or have needs that go beyond what is offered by current products are known as:

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These entities are called "lead users," as they are at the forefront of discovering new trends, which can't be met by current products. They are able to see the gaps in the market before the larger population, which gives them a competitive advantage. "Intenders" are those who have shown an interest in purchasing a product but haven't committed to buying yet. "Spacers" and "prima donas" are not terms used in the market research industry.

These Companies, Organizations, or Individuals Who Are Ahead of Trends