What is the reason many international marketers become strategically involved in private brand manufacturing and marketing?
A) Grand scale economic development
B) Since this form of marketing cannot be eliminated, it is best to be involved.
C) Most companies already have private labels.
D) Positioning pressure

Question

Quizplus · Accepted Answer

Private label manufacturing and marketing is a significant and growing trend in the retail industry. As this trend cannot be eliminated, international marketers look to become involved in private brand manufacturing and marketing so as not to miss out on potential opportunities for growth and revenue.

What Is the Reason Many International Marketers Become Strategically Involved