The promotional budget links established marketing objectives with media, message, and control decisions.

Name: The promotional budget links established marketing objectives with media, message, and control decisions.
Brand: Quizplus
Rating: 4.9 (51 reviews)

Question

Quizplus · Accepted Answer

The promotional budget aims to allocate funds to achieve specific marketing objectives, and this requires decision-making regarding the media, message, and level of control needed to reach the target audience effectively.

The Promotional Budget Links Established Marketing Objectives with Media, Message