Marketing that links a company or brand with a cause, such as environmental protection or children's health, is called:
A) HMO marketing.
B) parental notice marketing.
C) marketing in the round.
D) cause related marketing.

Question

Quizplus · Accepted Answer

Cause related marketing is a marketing strategy that links a company or brand with a social or environmental cause to improve both the brand's image and the world. It involves a partnership between a company and a nonprofit organization or charity to promote a specific cause and is intended to have a positive impact on society while also increasing brand awareness and sales.

Marketing That Links a Company or Brand with a Cause