An umbrella marketing communications plan designed to make the company itself be correctly understood or perceived more positively is called:

Question

Quizplus · Accepted Answer

Corporate image advertising is specifically intended to create or enhance a positive image of the company in the eyes of the public. This can include advertising campaigns, public relations efforts, and other promotional activities that focus on improving the overall perception of the company rather than specific products or services.

An Umbrella Marketing Communications Plan Designed to Make the Company