Which of the following is the essential element in planning an international promotional campaign?
A) Planning with clearly defined, measurable objectives
B) Long term exceptional lines of focus
C) Pre-eminent forecasting
D) Checks and balances in the accounting ledger

Question

Quizplus · Accepted Answer

Planning with clearly defined, measurable objectives is essential in ensuring that the international promotional campaign has a specific goal that can be measured to determine its success or failure. Long term exceptional lines of focus, pre-eminent forecasting, and checks and balances in the accounting ledger are important components of the planning process, but not the essential element.

Which of the Following Is the Essential Element in Planning