The first step in IMC planning is:

Question

Quizplus · Accepted Answer

The first step in IMC planning is to conduct a current situational analysis, which involves gathering information about the marketing environment, target audience, competitors, and other factors that may impact the success of the marketing campaign. This analysis provides a critical foundation upon which to build an effective integrated marketing communications plan. Once the situational analysis is complete, the marketer can move on to other steps in the planning process, such as defining primary marketing objectives, developing marketing strategies, and creating a budget for the campaign.

The First Step in IMC Planning Is