Coca-Cola's consistent use of the same logo, theme, and colors on packages and in advertisements is an example of an integrated marketing communications approach.

Name: Coca-Cola's consistent use of the same logo, theme, and colors on packages and in advertisements is an example of an integrated marketing communications approach.
Brand: Quizplus
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Quizplus · Accepted Answer

Coca-Cola's use of consistent branding elements across all forms of communication is an example of an integrated marketing communications approach.

Coca-Cola's Consistent Use of the Same Logo, Theme, and Colors