An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of:

Question

Quizplus · Accepted Answer

The client's expectation for a 20% increase in sales sets a clear goal for the advertising campaign and establishes accountability for the agency to deliver measurable results. This aligns with the concept of accountability in marketing.

An Advertising Agency Is Told by the Client That an Advertising