Promotions that help the manufacturer push the product through the channel are:

Question

Quizplus · Accepted Answer

Trade promotions are designed to incentivize wholesale and retail channel partners to stock and promote a manufacturer's product. Examples include discounts, allowances, and promotions that reward channel partners for achieving sales targets or promoting the product in-store. Consumer promotions (A) are designed to incentivize end-users to purchase the product, while direct marketing programs (C) are aimed at reaching consumers directly and encouraging sales through targeted messaging. Rebate programs (B) may be used in both consumer and trade contexts, but are not strictly aimed at promoting the product through the channel.

Promotions That Help the Manufacturer Push the Product Through the Channel