The feelings consumers and businesses have about a brand is:
A)the result of its advertising program impact.
B)brand equity.
C)brand image.
D)brand persona.

Question

Quizplus · Accepted Answer

Brand image refers to the perceptions and beliefs held by consumers and businesses about a brand, encompassing their feelings and attitudes towards it. This is shaped by various factors including the brand's actions, communications, products, and services.

The Feelings Consumers and Businesses Have About a Brand Is