In the mind of the consumer, a strong brand image is linked to:
A)perceptions of economic conditions.
B)ratings by financial advisors.
C)reduction of search time in purchase decisions.
D)finding substitute goods when making purchases.

Question

Quizplus · Accepted Answer

A strong brand image is linked to reduction of search time in purchase decisions, as consumers are more likely to trust and choose a brand they recognize and perceive as reliable, saving them the time and effort of researching and evaluating alternative options. Perceptions of economic conditions or ratings by financial advisors may indirectly influence brand perception, but they are not directly linked to brand image. Finding substitute goods when making purchases is also not a desirable outcome for a brand, as it means consumers are not loyal and may switch to competitors.

In the Mind of the Consumer, a Strong Brand Image