From a consumer's perspective, a strong brand image provides each of the following except:
A)assurance regarding purchase decisions in unfamiliar settings.
B)purchase alternatives.
C)a reduction in search time.
D)social acceptance of purchases.

Question

Quizplus · Accepted Answer

A strong brand image provides assurance regarding purchase decisions in unfamiliar settings, a reduction in search time, and social acceptance of purchases. However, it does not necessarily provide purchase alternatives, which are more related to product offerings and variety.

From a Consumer's Perspective, a Strong Brand Image Provides Each