From a consumer's perspective, a strong brand image generates which element when customers purchase goods or services with which they have little experience?
A)Memorable reference
B)Positive assurance
C)Immediate feedback
D)Increased purchasing options

Question

Quizplus · Accepted Answer

A strong brand image provides customers with positive assurance when purchasing goods or services with which they have little experience. This assurance comes from the reputation and recognition of the brand, which suggests to the customer that the product or service is high quality and reliable. This can help to reduce any uncertainty or risk associated with the purchase, leading to increased customer confidence and loyalty.

From a Consumer's Perspective, a Strong Brand Image Generates Which