Feeling good after making a purchase from a company with a strong and positive image is an example of:
A)an impulse buy.
B)psychological reinforcement.
C)cognitive dissonance.
D)brand metrics.

Question

Quizplus · Accepted Answer

Psychological reinforcement refers to the positive feelings or emotions that a consumer experiences after making a purchase from a company with a strong and positive image. This reinforces the consumer's decision to choose that brand over other brands. Impulse buy refers to a purchase made without prior planning or careful consideration, cognitive dissonance refers to the discomfort experienced when a consumer's beliefs or attitudes conflict with their behavior, and brand metrics refer to the various measures used to assess a brand's performance and impact on consumers.

Feeling Good After Making a Purchase from a Company with a Strong