From the perspective of the corporation, a strong brand image is related to each of the following except:
A)ability to attract quality employees.
B)higher level of brand parity.
C)positive word-of-mouth recommendations by customers.
D)higher level of channel power.

Question

Quizplus · Accepted Answer

A higher level of brand parity may actually weaken a corporation's brand image. Brand parity refers to when multiple brands in a category are perceived as similar in quality and benefits, making it difficult for one brand to stand out. This can lead to commoditization and price competition, rather than a strong brand identity. Therefore, a higher level of brand parity is not related to a strong brand image from the perspective of the corporation. The other options (A, C, and D) are all related to a strong brand image.

From the Perspective of the Corporation, a Strong Brand Image