A corporate or brand image summarizes what the company or brand stands for as well as how it is known in the marketplace.

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A corporate or brand image is the overall perception and reputation of a company or brand among customers, stakeholders, and the general public. It encompasses the company's identity, values, mission, and unique selling proposition, and is reflected in its marketing, advertising, and communication strategies. A strong corporate or brand image can enhance customer loyalty, increase brand awareness, and differentiate the company from its competitors. Therefore, it is important for companies to carefully manage and nurture their corporate or brand image to achieve their business goals.

A Corporate or Brand Image Summarizes What the Company or Brand