When Procter & Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a:
A)brand extension.
B)family brand.
C)flanker brand.
D)complementary brand.

Question

Quizplus · Accepted Answer

A flanker brand is introduced by a company to compete in the market without affecting the company's existing product's market share. In this case, "Panda" is added to Procter & Gamble's existing line of laundry detergents to target a specific market segment or to compete with rival brands, without harming the sales of its current products.

When Procter & Gamble Added a New Laundry Detergent in Asia