If a company's marketing team believes that offering a new product under the current brand name may adversely affect the current brand, the best approach would be to introduce the product as a:

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A flanker brand is a separate brand introduced by a company to compete with its own existing product or to target a different market segment, without affecting the existing brand's image. This would be the best approach if the marketing team believes that introducing a new product under the current brand name may negatively impact the existing brand. It allows the company to expand its product portfolio without diluting the existing brand's image or cannibalizing its sales.

If a Company's Marketing Team Believes That Offering a New