The joint venture of two or more brands into a new good or service is:
A)ingredient branding.
B)cooperative branding.
C)complementary branding.
D)flanker branding.

Question

Quizplus · Accepted Answer

Cooperative branding involves two or more brands coming together to create a new product or service, which is the description given in the question. Ingredient branding refers to a brand being used as a component or ingredient in another product. Complementary branding involves two brands that are used together but remain separate, such as a car manufacturer partnering with a tire brand. Flanker branding is a marketing strategy in which additional brands are introduced by a company to compete within the same market as its existing brands. Therefore, cooperative branding is the best choice.

The Joint Venture of Two or More Brands into a New