Strong brands achieve the following except:
A)allow a company to charge more for products.
B)create brand parity.
C)provide customers assurance of quality.
D)transfer to other products or brands the company sells.

Question

Quizplus · Accepted Answer

Strong brands do not create brand parity, as the whole point of building a strong brand is to differentiate it from competitors and establish a unique image and reputation. Strong brands do allow a company to charge more for products (A), provide customers with assurance of quality (C), and transfer brand equity to other products or brands that the company sells (D).

Strong Brands Achieve the Following Except