Measuring brand equity using the financial value method estimates the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value.

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Measuring brand equity using the financial value method involves estimating the future cash flows of a brand based on its unique strength and characteristics, and then discounting them to determine their net present value. This is used to determine the financial value of a brand, which can be useful in making strategic decisions about the brand.

Measuring Brand Equity Using the Financial Value Method Estimates the Future