A proprietary brand marketed by an organization and distributed within the organization's outlets is a(n):
A)private label.
B)flanker brand.
C)co-brand.
D)complementary brand.

Question

Quizplus · Accepted Answer

Private label refers to a brand that is owned by a retailer or distributor and is exclusively sold in their own stores or outlets. It is also known as store brand or house brand.

A Proprietary Brand Marketed by an Organization and Distributed Within