An evoked set does not contain brands:
A)a person considers.
B)linked to a positive experience.
C)which have been previously purchased.
D)the consumer knows little about.

Question

Quizplus · Accepted Answer

An evoked set includes only brands that the consumer already knows about and considers purchasing, so D is the correct answer. The other options are not true because an evoked set may contain brands that a person considers, that have been previously purchased, or that are linked to positive experiences.

An Evoked Set Does Not Contain Brands