In a buying center, the ________ would say, "Since I'm the one who actually has to use this product, you should listen to me."

Question

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The user is the one who actually uses the product or service and would be the most knowledgeable about its functionality and effectiveness. Therefore, they may argue that their opinion and preferences should be considered in the decision-making process.

In a Buying Center, the ________ Would Say, "Since I'm