Target-market research identifies who the recipient will be in a communications campaign.

Question

Quizplus · Accepted Answer

This statement is true. Target-market research is the process of identifying and analyzing the specific group of consumers or customers that a company wants to reach with its marketing messages. By understanding the characteristics, needs, behaviors, and preferences of the target market, companies can create effective marketing strategies and messages that resonate with the intended audience.

Target-Market Research Identifies Who the Recipient Will Be in a Communications