Marketing to individuals who are successful, sophisticated, receptive to new technologies, enjoy sports, and are liberal in their political views is an example of which type of segmentation?
A)Demographic
B)Psychographic
C)Generations
D)Geodemographic

Question

Quizplus · Accepted Answer

This segmentation technique matches the psychographic profile of the target market, which includes attitudes, beliefs, and lifestyle preferences. The information provided in the question goes beyond basic demographic data and suggests a more nuanced understanding of the target market.

Marketing to Individuals Who Are Successful, Sophisticated, Receptive to New