When Skechers targets California with a special advertising and promotional campaign, which type of segmentation is being used?
A)Psychographics
B)Demographics
C)Geographic area
D)Geodemographics

Question

Quizplus · Accepted Answer

When Skechers targets California specifically, they are using geographic segmentation, which involves dividing a market based on a specific geographic location or region.

When Skechers Targets California with a Special Advertising and Promotional