Targeting northern U.S. states for sales of snow skis is an example of which type of segmentation?
A)Demographic
B)Geographic
C)Benefit
D)Geodemographic

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market into different geographical units such as states, regions, countries, cities, or neighborhoods. In this example, the target market is limited to northern U.S. states, representing a geographical segment of the market.

Targeting Northern U