Targeting people who buy vitamins to improve their health is an example of ________ segmentation.

Question

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Benefit segmentation is the process of dividing a market into segments based on the perceived benefits of the product or service. In this case, people who buy vitamins are looking to improve their health, which is a benefit they are seeking. Demographic segmentation is based on demographic characteristics such as age, income, and gender. Geographic segmentation is based on where people live. Geodemographic segmentation combines both demographic and geographic information to divide a market into segments.

Targeting People Who Buy Vitamins to Improve Their Health Is