Targeting people who wish to improve their sex lives using herbs and supplements is an example of ________ segmentation.

Question

Quizplus · Accepted Answer

This is an example of benefit segmentation because it targets people who are looking to improve their sex lives. It is not based on demographic factors such as age or gender, nor is it focused on a specific geographic region. Geodemographic segmentation would involve targeting people based on both geographic location and demographic factors.

Targeting People Who Wish to Improve Their Sex Lives Using